Giving bonuses has become an important part of the online marketer's arsenal for a fundamental reason: they get results. Because there are many ways to integrate bonuses into your promotion strategy, limiting yourself to a couple could be hurting your bottom line.

Here are 12 (and a couple of extras at no charge!) ways to employ bonuses for more profitable marketing:

1. To produce more web site visitors, offer weekly time-restricted bonuses. You could enhance the value of the offer by creating a package of two or more bonuses. Make it so part one is not quite so useful without parts two and three.
2. Offer a bonus coupon to those who purchase your product. It could be a discount on another purchase of your own product or someone elses that you have obtained through a joint venture.
3. Exchange discount coupons with other marketers to be used as announced or surprise bonuses.
4. Give one of your branded products to other businesses in a similar target market to use as a bonus. The other merchants get a free way to add value and you acquire the no-cost advertising.
5. Create a series of reports joined to your products and give them for free to all takers to use as bonuses.
6. Use bonuses to attract and keep e-zine subscribers or to expand membership in a forum.
7. Barter products with other marketers so you can provide bonuses that exceed the value of your own product.
8. Declare the dollar value of your bonus, whether it be in your ad copy or in your offers to visitors or customers.
9. If you are selling a product that must be shipped, provide a downloadable bonus to give customers an instant reward for buying.
10. Lacking in bonus items? Here are some ideas. You could develop some by excerpting from your e-books, or you might offer 30 minutes of consultation for a limited time. Or you could build a members only section filled with goodies, then offer it as a bonus to customers.
11. Be kind to your most valued purchasers. Give purchasers of a costly item a powerful unlisted bonus. The bonus could lessen the impact of the big expenditure, enhance the value for your product and trim refund demands. And don't overlook the veteran buyers. Their loyalty is invaluable and ought to be rewarded.
12. Create urgency by offering bonuses for a limited time. You can do this with products, services and e-zine subscriptions.
13. Since everyone likes a surprise, make use of this emotional grabber in a couple of ways. State a surprise bonus in your ad copy to help ensure the sale. As well, send a bonus that wasn't offered to increase customer satisfaction and encourage more purchases.
14. Link up with other vendors to blend items and create a powerful bonus pack that's exclusive. All of you can then employ it to sell big merchandise.